Graphic design is a creative process traditionally completed in conjunction with producers of form (printers, sign makers, etc.). Various methods are used to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use a combination of typography, visual arts and page layout techniques to produce a balanced, focused and symmetrical final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.
Common uses of graphic design include identity ( branding), publications, print advertisements, posters, billboards, website graphics and elements, signs and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as images, shapes and color which unify the piece.
I have many years of experience in designing flyers, logos, brochures and preparing newsletters, catalogs, business cards as well as other print documents, whether a regular publication or on a one-time basis. I have prepared electronic files for signs, tee shirts, CD labels and most any other graphic work.
A brand is the name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers. A brand is often the most valuable asset of a corporation. People should be able to see at a glance that your website and all of your marketing materials comes from the same business.
When I design a website for a client, I also offer a special package rate to also do their business cards, brochures, stationery or other print materials that have the same look and feel as the website.