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Best streaming services: Australian Streaming TV Charts I July 2023

Each month, Finder’s streaming app algorithm provides the definitive ranked list of the best TV services in Australia.

The Australian Streaming TV Charts, produced via a union of Finder and Parrot Analytics data, provides a definitive insight into the state of the streaming market Down Under each and every month.

On this page you will find each of the major streaming services ranked. Primarily these streaming TV apps are ranked on the value proposition they offer consumers in any given month. As new shows come and go seasonally and in popularity, these charts reflect that change.

Please read the methodology for further insights into how the Australian Streaming TV Charts data has been produced.

July 2023 charts



Best TV app July 2023 chart analysis

Let's take a closer look at the top stories to emerge from this month's charts.

Winners

  • It was a 7th straight month in the number one position for Paramount Plus, but for the first time in that run of domination the SVOD service saw a significant decline in demand. A 17% decline! That despite a top 10 arrival in MasterChef Australia. There were still strong demand for top 10 hits Yellowjackets and South Park, plus there was a lot of love for a new season of Star Trek: Strange New Worlds. But after long, successful runs, demand has begun to wane for Last King of the Cross, 1923, Star Trek: Picard, Rabbit Hole and Tulsa King.
  • There was continued growth for Apple TV Plus thanks largely to Ted Lasso being the most in-demand show of the month. There was strong support from Silo, too. While newcomers Platonic and The Crowded Room both cracked in to the top 100. As a result, Apple TV Plus saw a further 13% growth in value, building on the 86% upwards movement it saw in June.
  • After growing concerns that Disney Plus was becoming too reliant on legacy content, the service turned it around in July with a 22% up-spike in demanded content. Newcomers The Clearing and Secret Invasion made an impact. Supported by The Mandalorian, It's Always Sunny in Philadelphia and The Good Doctor.
  • Both Netflix and BINGE had strong months, too, earning 20% and 25% growth respectively. For the latter, Succession led the way in 2nd spot of the top 100. Other notable success stories include Mr Inbetween, Letterkenny, The Last of Us, Outlander and The Walking Dead. Netflix was bouyed by new seasons of Black Mirror, I Think You Should Leave With Tim Robinson and Manifest.

Losers

  • Alarm bells are still sounding over at Stan, with the service's lack of in-demand content seeing yet another drop in value. The Flash remains a top 10 show for the service, but outside of renewed interest in old episodes of Utopia, and a second season of From, there's not too much to crow about. had another month to forget. It doesn't have a single new 2023 show in the top 100.
  • It was always going to be a tough month for Prime Video as its value was impacted by a significant price rise. It wasn't helped by one of the services worst months yet for in-demand content. As a result, its value dropped 41%. It could have been worse, too, but Deadloch did managed to crack the top 20 on debut.

Free

  • It was a good month for 7 Plus, with a 30% jump in demand for its content. A key contributor to this rise was a new season of The Rookie, alongside popular legacy content from Law & Order: SVU and Chicago Fire.
  • It wasn't enough to take top spot from 9Now, despite it suffering a 30% decline in content demand. Mostly this is due to waning interest in LEGO Masters Australia.
  • SBS On Demand took a big hit, with an in-demand content drop of 50%. Dwindling interest in Alone was a key contributior. While The Orville, The Handmaid's Tale and The Curse of Oak Island dropped out of the Top 100 completely.

TV charts market share explained

We've also provided a look at the market share for each month. This purely looks at the number of shows each TV service provider has in the top 100 in any given month relative to the demand of each of those shows.

The TV service in first place would be the app with the biggest percentage of shows based on consumer demand for that month. But it does not take into account the price of accessing those shows.

Note: Each month's chart reflects the previous month's data. So, April 2023 charts reflect data collected from 1–31 March.

Best streaming service for top TV shows

It's hard to make a sweeping statement about a definitive best streaming service in Australia as people sign up to them for different reasons. But 2 constants are price and content. It's those pillars we've used as the foundation of our charts above, and our guide to the best streaming services in Australia.

We've compared 24 streaming services to help you narrow down your search. With the help of our friends at Parrot Analytics, we've determined the best streaming services in Australia based on the quality of programming and their cost. This means the results are based purely on numbers – no personal bias included.

  • Foxtel Now keeps its stranglehold at the top of category with 28 shows in the top 100.
  • BINGE also remains unmoved, still only being behind Foxtel.
  • Paramount Plus has made its podium debut in this category. It has been able to knock off Netflix thanks to some of its new releases like Yellowjackets and longstanding favourites such as NCIS.
  • Disney Plus came in at 4th place not far off Paramount Plus. However, the drop off to 5th was substantial with Netflix, Stan and Prime Video grouped closely together.
Top pick:
from $16 /month
  • Has the second highest ranked in-demand show in Succession
  • Has second highest number of in-demand shows (32)
Top pick:
from $8.99 /month
  • High number of in-demand shows compared to library size
  • Lower cost compared to a lot of streaming services
  • Has 3 of top 10 most in-demand shows

Parrot Analytics

Finder was given access to the top 100 TV series popularity data from Parrot Analytics' enterprise audience analytics dataset. Parrot Analytics compares the demand that exists for each series in Australia against the average TV show. To access a "Lite" version of Parrot Analytics' audience demand measurement system for TV shows, movies and talent, check out DEMAND360 Lite.

Best streaming service for HD content value

Our selection for the best streaming service in Australia for HD content value uses Parrot Analytics' Global TV Demand data plus the cost of each streaming service where you can view in HD and features at least 2 simultaneous streams. As cost was a determining factor in this, free-to-air streaming services are excluded from the results.

  • Paramount Plus is perched at the top of our rankings for content value, finally knocking off Prime Video.
  • Disney Plus is another service that benefits from having only 1 plan that automatically offers HD and a high number of in-demand shows. This saw it jump Prime Video in April's data.
  • Prime Video is now the number 3 streaming service regarding content value in HD. It's worth noting that for this calculation we still used Prime Video's $6.99 a month price point. With the
    Prime Video price going up in May it could drop down the rankings next month.
Top pick:
Best value
from $8.99 /month
  • High number of in-demand shows compared to library size
  • Lower cost compared to a lot of streaming services
  • Has 3 of top 10 most in-demand shows
Top pick:
from $16 /month
  • Second-highest number of in-demand shows (27)
  • HD plan specifically needed
  • Second-highest cost for HD plans
Top pick:
from $13.99 /month
  • Buzzy Star Wars and Marvel shows
  • 1 plan only, with HD included
  • Fourth-highest cost for HD plans

Best streaming service for overall quality of TV shows

Our selection for the best service for overall quality of shows is based on the percentage of the top 100 in-demand shows a streaming service has had in relation to the total number of shows in its catalogue.

So while a streaming service could have a higher overall number of titles, they're not all going to be winners. That's why the best in this instance is not based on the number of titles in a streaming service's library but on the quality of these shows.

  • Thanks to its popularity in April, Paramount Plus has been able to make it 3 from 3. Despite it not being the biggest streaming service on the market, it still packs a punch. It has been boosted up our rankings leapfrogging both Apple TV and Disney Plus thanks to the success of new Australian original Last King of the Cross, South Park and lesser-known shows like Mayor of Kingstown and Yellowjackets.
  • Apple TV Plus's mantra is quality over quantity and it has paid off as it's ranked the best streaming service for the quality of its TV shows. However, this is because of only the small number of shows on the service, with only 98 in total. The number of in-demand shows is only 2 for April: Ted Lasso and Shrinking. The likes of For All Mankind, Shantaram, See and Slow Horses are no longer on the list.
  • Disney Plus is still sitting inside the top 3. It has a constant stream of shows that people are loving. However, Andor is the only recent release. Shows like Station 19, Grey's Anatomy, It's Always Sunny in Philadelphia and 9-1-1 are helping prop it up. With news that Disney might start getting rid of old shows off its service, it may jump further up for this category, by trimming the fat.
  • It may be shocking rather than surprising but Netflix came in dead last in April for quality of shows. Original series Stranger Things is still adored by Aussies, but no other Netflix originals made the top 100 which punished Netflix this month.
  • We were very surprised Beef didn't crack the list. Netflix can expect more positive May results with the likes of Queen Charlotte.
Top pick:
Best quality
from $4.49 /month
  • High number of in-demand shows compared to library size
  • Lower cost compared to a lot of streaming services
  • Has 3 of top 10 most in-demand shows
Top pick:
from $9.99 /month
  • Highest percentage of quality shows in catalogue
  • Maximum of 5 in-demand shows in total
  • Small library of TV shows (98 in total)
Top pick:
from $13.99 /month
  • High number of in-demand shows (19)
  • Good-sized TV show library (797)

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