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When it comes to fashion in the land Down Under, Australia has fast become the crème de la crème for designers and brands alike not only on our shores but right around the globe. Sure, we aren't known for the makings of the High Street, but what we lack in that department we make up for in true homegrown talent who know how to sew a darn good pair of trousers.
Australian Fashion Week made its debut back in 1996. Our first taste from the Australian fashion designers began in the early 90s with Alex Perry and his glamorous gowns, and Ksubi,who still takes us to denim heaven season after season. Fast forward to today and we have the originals in the mix with an added array of labels to thank for our wardrobe of wonders. There's Maurie & Eve and C/MEO Collective, the Sydney born turned international stars Sass & Bide and Zimmermann, and so much more.
1. alice McCALL
This Australian designer is known for its uniquely feminine designs. Season after season, alice McCALL delights with dreamy designs and delicate detailing.
F is for fun and Finders Keepers. A twist of playful prints with personality and modern shapes, the twenty-something girl has love heart emoji eyes for this Adelaide based label.
Brother-sister duo, Camilla and Marc Freeman, has been in our wardrobes since 2003 bringing us a luxurious label to love forever and ever. Think classic tailoring, femme prints and sleek separates. PS, did you know it has a little sister, C&M?
SIR is still a new kid on the block but is rising fast. In fact, this brand is now officially stocked at Barney's. Standing for "separates, intimates and ready-to-wear", SIR is minimalistic and simple. The brand is self-described as "confident, distinctive and versatile".
Wear-anywhere sundresses, playsuits in perfect prints and the best kind of swimwear, Zimmermann is an iconic Australian label made by women, for sartorially savvy women.
Contemporary women's label BY JOHNNY. has been making waves since bursting into the scene. Each collection goes from strength to strength with striking prints and futuristic shapes.
Be the girl about town in C/MEO Collective. Taking the trends to the streets with its own flavour, this label boasts an affordable luxe-look and has the attention from the world's fashion pack.
Perth born Kym Ellery is a name not to be forgotten. Tinkering in the realm of dream-like avant-garde collections, the parade of fabrics, smart-structured tailoring and a unique choice of shapes add a certain attitude to your look.
Exquisite designs and exceptional quality make Toni Maticevski's collections nothing short of breathtaking. Modernity, innovation and beauty are prominent throughout his work.
MLS captivates us with a certain romantic charm. The picture-perfect dresses we saw on the runway at this year's Australian Fashion Week continue to have our hearts in a flutter.
With its rich bohemian prints and vibrant colours, you can spot a Camilla piece from a mile away. Unique, bright and unexpected, every Camilla design is a head-turner.
Heidi Middleton and Sarah Jane Clarke set out to reinvent the wheel in the early 90s, fast becoming a must-have in every twenty-something's wardrobe. It's best known for stunning embellishment and unique collaborations.
Manning Cartell has evolved to become one of Australia's most respected and sought after labels. Its designs focus on sophisticated styles, tailoring and premium craftsmanship.
Both polished and playful, Ginger & Smart is a brand for the cool and confident woman. Each season this label toys with completely different ideas whether it be bold prints or pared-back monochromatic looks, all the while remaining true to the luxurious and contemporary aesthetic that's made the brand so popular.
Made for the fun loving girl, Maurie & Eve serves up a mix of feminine styles with a modern, tough edge and the best kind of fancy everyday-wear to be comfortable in. Chic is always on the agenda.
Be enchanted with Aje. season after season. If you love a touch of sparkle, look no further. Transeasonal basics and bespoke pieces are all on the menu.
Dion Lee was born in Sydney, debuting at Australian Fashion Week in 2009. This iconic brand is synonymous with formal dressing, playing with different structural silhouettes and experimenting with innovative fabrics.
Nobody Denim has been producing Australian-made designs since 1999. No matter what the cut or style, these denim pieces cater to every single body type and shape.
Alex Perry is a powerhouse Australian and international fashion label and has been around since the 90s – yep, it's been that long! Everything from the fabrics, to the tailoring, to the silhouettes, it's always on-point and somehow never goes out of style.
Since 1932, R.M. Williams has been the go-to footwear label for Australians. These shoes are made specifically for the Australian outback, and the timeless styles are made to last.
Shona Joy designs were first found at various Sydney-based markets in 2000. Sill based in the same city, the brand has now evolved into neutral colour palettes and natural fabrics to create the epitome of bohemian glamour.
Established in 2011, Assembly Label is the embodiment of the Australian coastal lifestyle. This is where you can find relaxed silhouettes, minimalist designs and neutral colour palettes.
Ksubi is one of those cool-girl denim brands, worn and loved by the likes of Kylie and Kendall Jenner and the Hadid sisters. Its signature denim has become a staple in closets around the world and we love the premium fabrics and raw finishes.
Tigerlily's unique swimwear and beachy fashion pieces are immediately distinguishable. The bold prints are polished yet bohemian and each piece is cut in such a way that absolutely flatters the female form.
The A-Z of Australian fashion designers and labels
Who else do you need to know on the Australian fashion scene? Browse the ultimate designer directory of your dreams when it comes to Australian fashion designers and labels below.
Now that we know who's who, let's switch the spotlight to the retailers stocking these Australian fashion designers and labels, and who can get your outfit to you the fastest*:
Get up to 50% off a great range of clothing, accessories, toys, and more, including daily deals from selected brands at Myer. Valid for a limited time only. T&Cs apply.
Be winter ready and stock up on winter clothing and accessories for as low as $10 at Princess Polly. Limited time offer and while stocks last. T&Cs apply.
Enjoy up to 60% off plus an additional 20% discount on selected designer items from Off-White, Valentino, Loewe, Balmain, and more at NET-A-PORTER. Simply use code upon checkout to avail additional discount. Limited time offer and while stocks last. T&Cs apply.
Get up to 40% discount on tank tops, tights, jackets, and other activewear for men and women at Boody. Limited offer and while stocks last. T&Cs, exclusions apply.
Use the code to enjoy the discount on full priced items at THE ICONIC. Cannot be used in conjunction with any other offer or voucher code or sale items. Exclusions, T&Cs apply.
Mia Steiber was the shopping editor for Finder. She previously worked for publications such as Bauer Media, The Daily Telegraph, POPSUGAR Australia, Gizmodo and Lifehacker. She has a journalism degree from the University of Technology Sydney, a travel writing certification from the ACIJ and and a total obsession with skincare and Australian fashion labels.
The clothing giant has taken a huge step towards inclusivity, with a genderless underwear experience to be rolled out across every Bonds store by 2023.
Hi, interesting list! I work for a weaving mill located in Italy, producing accessories and fabric for woman’s garments. My customers are most of the fashion brands in Europe. I’d love to open my business in Australia but I don’t have any contact. Do you have any suggestion? Kind regards, Leo
A great way in having visibility in Australia is by looking into signing up for online platforms that provide delivery in Australia. This way, you gain more visibility in other parts of the world. Here is a great comparison between eBay and Amazon, the two major players in the e-commerce market. Hope this helps!
I’m an aboriginal Artist from a remote Kimberley town and would like to get my designs on the clothing range so I’m seek a designer that would be interested in working with me to get my designs onto clothing.
Regards
Bianca Long – Jura Girls Designs
Thanks for getting in touch with finder. I hope all is well with you. :)
I’m glad to hear about your endeavor. To be considered, you would need to directly get in touch with fashion designers and companies. Check their website and visit their contact us page. Check as well if they are job openings. Generally, you would first need to apply for an internship to gain experience.
I hope this helps. Should you have further questions, please don’t hesitate to reach us out again.
I’m really surprised (and a bit disappointed) you haven’t included Morrison, not even in your general list of retailers. They’re Australian designed, owned and operated, have both retail and online standalone storefronts, and are also available in stores such as Myer. With over 25 standalone stores they’re hardly small biccies in the current retail climate. The same goes in terms of ‘where are they?’ for Saba. Another Australian chain with great retail and online presence, and it has to be said customer service. This isn’t a diss, by the way, just wondering why the oversight.
We appreciate your feedback on the page. We accommodate revisions if needed. A merchant can contact us to have them included. They can leave their website or store name, and the email address they can be contacted at. Afterwards, we will have one of our team reach out if it suits.
Unfortunately, none of these are Brisbane based. Both Sass & Bide and Talulah were initially founded in Brisbane but the head offices are now in Sydney.
Cameo and Finders Keepers are based in Adelaide. Camilla and Marc and Maticevski are based in Melbourne but the rest are Sydney based.
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Hi, interesting list! I work for a weaving mill located in Italy, producing accessories and fabric for woman’s garments. My customers are most of the fashion brands in Europe. I’d love to open my business in Australia but I don’t have any contact. Do you have any suggestion? Kind regards, Leo
Hi Leo,
Thank you for reaching out to Finder.
A great way in having visibility in Australia is by looking into signing up for online platforms that provide delivery in Australia. This way, you gain more visibility in other parts of the world. Here is a great comparison between eBay and Amazon, the two major players in the e-commerce market. Hope this helps!
Cheers,
Reggie
I’m an aboriginal Artist from a remote Kimberley town and would like to get my designs on the clothing range so I’m seek a designer that would be interested in working with me to get my designs onto clothing.
Regards
Bianca Long – Jura Girls Designs
Hi Aboriginal Artist,
Thanks for getting in touch with finder. I hope all is well with you. :)
I’m glad to hear about your endeavor. To be considered, you would need to directly get in touch with fashion designers and companies. Check their website and visit their contact us page. Check as well if they are job openings. Generally, you would first need to apply for an internship to gain experience.
I hope this helps. Should you have further questions, please don’t hesitate to reach us out again.
Have a wonderful day!
Cheers,
Joshua
I’m really surprised (and a bit disappointed) you haven’t included Morrison, not even in your general list of retailers. They’re Australian designed, owned and operated, have both retail and online standalone storefronts, and are also available in stores such as Myer. With over 25 standalone stores they’re hardly small biccies in the current retail climate. The same goes in terms of ‘where are they?’ for Saba. Another Australian chain with great retail and online presence, and it has to be said customer service. This isn’t a diss, by the way, just wondering why the oversight.
Hello Katya,
Thank you for your inquiry.
We appreciate your feedback on the page. We accommodate revisions if needed. A merchant can contact us to have them included. They can leave their website or store name, and the email address they can be contacted at. Afterwards, we will have one of our team reach out if it suits.
Hope this helps.
Cheers,
Jonathan
http://www.vogue.fr/mode/street-looks/diaporama/street-looks-style-mode-croisiere-2017-sydney-australie/33995#street-look-a-la-fashion-week-croisiere-2017-de-sydney
Hi
Can anybody tell me who this dress is by.
Thanks so much
Linda
Hi Linda,
Thanks for getting in touch. Sadly we don’t know which designer this is – if we did we’d be running out to buy one too!
You might find some pretty dresses from this post: https://www.finder.com.au/fashion
Doone
Could you possibly tell me from this list who are all the designers that are based in Brisbane I would really love to know.
Hi Megan,
Unfortunately, none of these are Brisbane based. Both Sass & Bide and Talulah were initially founded in Brisbane but the head offices are now in Sydney.
Cameo and Finders Keepers are based in Adelaide. Camilla and Marc and Maticevski are based in Melbourne but the rest are Sydney based.
I hope that helps.
Mia